A few days ago in Chicago, Fannie Mae, the 84-year-old grand dame of chocolate, slowly shuffled to her door and locked it for the last time.
I am pounding the glass for my cremes. She turns not. I am pleading; she turns out the lights. I’m begging; she disappears. I spin, scream NO to no one, and set myself to finding the real killer. It doesn’t take long. I find him while adjusting the mirror in my car. He is me and I am him. We are men, and we are evil, selfish, cruel and unrepentant.
We whose ancestors knew well the fuel of love and balm of all strife domestic, who knew the power of chocolate, who had seen a single box defeat a dozen roses–– we killed her, and have therefore no right to question life in the dog house. We brought it on ourselves.
I could blame Fannie. I could say she didn’t tell us. How were we supposed to know that Fannie Mae was all about peace, love, harmony, sex? How did we know a box was worth a base? We thought it was candy! We didn’t know we weren’t supposed to be buying it for us, that we weren’t supposed to eat three at a time and shove the empty box behind the seat; we didn’t know we were supposed to buy it for women!
No self-respecting woman would allow herself to be seen in a brightly-lit, fully-glassed Fannie Mae. She might as well put on a fur coat and lie down in the gutter with a bottle. She might as well announce to the world:
I’m fatter than I look—in this outfit or any other!
Hence, Fannie Mae went the way of all uneaten chocolate: she turned white, crumbly and bitter, and now is heard no more.
Despair not. Life is teeming with second chances: it’s just a little short on people willing to take them.
The ideal entrepreneur will understand that the key to moving chocolate is
the promise of love. It’s a simple if/then proposition:
If you buy her candy,
then, then, then.
Capital is critical, because you need to swing a deal NOW, while the old lady is still liquefying. Your goal is to secure the 226 Fannie Mae locations at bargain rents and prices, as well as their old abandoned factory and some 600 old abandoned factory workers--and if you fail to offer them more rather than less money, I will write you right out of business by publishing my CANDY BY MAIL MDI.
You’ll also need enough starting capital to advertise the investment opportunity so the moment you go public you’ll be rich, rich, rich – which, as far as getting chicks is concerned, is much more effective than candy.
Under your leadership, every recently shuttered Fannie Mae in America will soon display a painted banner in its soap-up windows:
COMING SOON – FANNIE MOE. Candy for Men Only!!!
The outrage of millions of women will be worth $400 million in advertising—
if you take timely advantage.
You must immediately stage a protest at a store near you. Resist the temptation to overmanage the event. Just tell a few women and invite the press. By the time FOX arrives there will be traffic jams and cops. Middle aged women gone wild, exposing their dimpled bodies; men shielding their eyes; children seeking shelter in sewers.
Enter you, by limo, ushered in by cops on horses. Your driver pops the trunk and sets up your soap box. You gain four feet. They can see you now. In your tux. The guy in the limo. You must be Moe.
No Moe ! No Moe ! No Moe !
You put the megaphone to your mouth; they scream louder; it doesn’t bother you, you’ve read the MDI, you’re totally prepared. Your megaphone is a high-quality wireless mic tied into a sophisticated sound system designed by professional sound engineers so that every word you utter will be clear as Monty Hall.
You have cameras on surrounding roofs. A helicopter stands by, in case. You offer live feed. You take their abuse. You are Moe. Symbol of all that’s wrong with America.
If your sex is other than male, you will not look like Moe. In this case, you have a faux Moe introduce you. You’re Mo.
The crowd has pushed upon you. Horses have made way for more limos. You don’t wait for quiet; you wait until your ankle’s free––then calmly speak the following, exactly as written:
“I am Moe. I have come with a message to all men everywhere. You sons of snakes, you selfish stags, you deadbeat pimps, unregistered voters and other offenders at large and in our midst; you are the vast Waste of Time that closed the doors of Fannie Mae––and you will pay and pay and pay and PAY for your inactions! You will tumble twice a week or more through the doors of Fannie Moe—and not for YOU shall ye make purchase–– oh no you don’t buddy boy. You’re buying for
her. Or it’s
feety pajamas!”
MO ! MO ! MO ! MO! MO !
In the hysterical sea a wave of arms nearly brings you down, but you are held up by the grip of your newly devoted faithful. In a flash you realize:
they will never let go. You, Moe, are now the most powerful man or woman on Earth.
Investors? You worry too much. You made the news worldwide and then made a tour of the Web in the form of hilarious b-roll which you continue to develop from similar protests across the country.
As Moe, you never come empty handed. The doors of the limos open and various chauffeurs begin passing out free boxes of Fannie Moe Candy. Distribution is fast—hundreds of boxes rain gently from the sky, carried by balloons, perfectly weighted to fall slowly.
Your unruly crowd will become instantly silent the moment their mouths are full.
The difference in volume will be miraculous, thus dramatically illustrating the power of chocolate to immediately muzzle any outraged mob of either gender.
Meanwhile, all over town, the chocolate flows, no one speaks. And then it is heard, at once by all and from all, a sound so of us and in us it is us, it is the primal om, the loudest, longest mmmm ever, a moan of unmistakable ecstacy. Even the cameramen are enraptured: you can see the effect of their chomp in the handhelds.
This is your chance to speak. Say whatever you want here. They’ll love it and agree to anything you suggest. They’re yours for the rest of your life.
It’s been 15 minutes of moaning—now they’re laughing—laughing! And chattering—
blebleblebleble—and giggling, and flirting with you, Moe, like you’re a chocolate Jesus.
Meanwhile nobody noticed the fire truck filled with chocolate sauce and equipped with many transparent hoses manned by shirtless firemen who are now dribbling liquid chocolate to an unappreciative pavement. Rushing the front are a thousand women with their mouths open; one of them undresses and that’s all it takes. The presence of enough cameras is all that’s needed to make a crowd of women to do anything—even the liberated mothers of today’s pierced versions will yank it all off, having invented this sort of thing at Woodstock, especially once they notice that chocolate sauce is like tight-fitting, flattering clothing, maybe even shiny black vinyl: it covers you completely and makes all shame unnecessary. This shamelessness will be repeated coast to coast and imitated worldwide until the fad slowly dies over the course of five years, which is plenty of time for Fanny Moe’s to get up and running.
If you do it right, you won’t spend a dime of your own money. But if you are a man, you would be wise to hire a woman immediately and acquiesce to her every decision. Men don’t know beans about chocolate and never will. You can still be involved as long as you stay out of it and don’t come around without calling first. And would it kill you to bring something once in a while?